Pay Per Click (PPC)

Don’t let your competitors steal the spotlight! Online marketing is the ultimate equalizer, empowering businesses to compete head-to-head.

Pay-per-click advertising offers a cost-effective, targeted, and measurable approach to reach your desired audience quickly. Its flexibility, control, and ability to complement other marketing efforts make it a valuable addition to any comprehensive digital marketing strategy.

Choose your level of ROI

Key Aspects

Managed ROI Program

Full Service ROI Program

Set Up Phase

Create and configure paid search campaigns on: Platforms such as Google Ads, Bing Ads, or other agreed-upon platforms. This includes selecting the geographic targeting, budget, bid strategy, ad schedule, etc.
Set up Billing: To run ads on Paid Ads platforms, you will need to set up your billing information. This includes adding your payment method and defining your billing preferences for each platform. Your Consultant will provide advice on achieving this step.
Create Ad Groups: Within each campaign, our agency will set up one or more ad groups. Ad groups contain a set of related keywords and ads. This allows you to target specific audiences with relevant ads.
Create Ads: Our Paid Search Consultant will advise you, regarding your ads, while you create them based on the campaign and ad group settings. Depending on the campaign type, you will be responsible to create text ads, image ads, video ads, and/or product listing ads where appropriate (some ads may require proprietary images).
Create Ads: Our Paid Search Consultant will create your ads based on the campaign and ad group settings on your behalf. Depending on the campaign type, you might need to provide images, video or product listings (some ads may require your assistance with proprietary images).
Set Keywords and Targeting: For search and shopping campaigns, our agency will choose relevant keywords that activate your ads when users search for those terms. Additionally, we will set audience targeting for display and video campaigns to reach specific user demographics or interests.
Consult on the Set up and configuring of: Conversion tracking and any 3rd party tracking.
Set up and configure weekly reports on: Key performance metrics, including impressions, clicks, click-through rates (ctr), conversion rates, and return on ad spend (roas).
Strategy Development: Based on your stated advertising goals and business objectives, our agency will develop a tailored strategy for your Paid Ads accounts.

Included

Transition Phase

Grant Access to our agency: In order to allow our agency to manage your Paid Ads accounts, you’ll need to grant us access. This can be done by inviting our agency as a new user with the appropriate permissions through each Paid Ads account.
Sharing Account Information: Provide our agency with all relevant account information, including login credentials, associated email addresses, and any other necessary details to access and manage your Paid Ads accounts.
Auditing the Existing Account: Our agency will conduct a comprehensive audit of your current Paid Ads accounts. This audit helps us understand your existing campaigns, ad groups, keywords, targeting settings, budget allocation, historical performance, and areas that need improvement.
Strategy Development: Based on the audit findings and your business objectives, our agency will develop a tailored strategy for your Paid Ads accounts. This includes optimizing existing campaigns, refining keywords, creating new ad groups, and aligning the account with your marketing goals.

Included

On Going Management

BI-WEEKLY PAID SEARCH ENGINE MARKETING CONSULTATION SESSIONS: Timely information is the key to success! You will receive a dedicated SEM Consultant who is the primary point of contact. Your consultant will ensure your company stays ahead of your competition through our Google partners relationship as well as our other industry memberships and certifications. Your team will be able to access first-to-market information and receive timely and relevant recommendations based on your company’s unique needs in this ever-changing, fast-paced media via our rigorous monitoring of industry news channels, forums and competitors. Your Paid Search Consultant will have bi-weekly scheduled calls with your team to discuss/evaluate results, past service deliverables for any opportunities for improvement in process or quality, review outstanding deliverables and schedule/lay out future deliverables ensuring seamless forward progress. Understand your business goals and target audience to develop a comprehensive advertising strategy. Determine the types of campaigns to run, such as search, display, video, shopping, or app campaigns, based on your objectives.
WEEKLY PAID SEARCH ENGINE MARKETING CONSULTATION SESSIONS Timely information is the key to success! You will receive a dedicated SEM Consultant who is the primary point of contact. Your consultant will ensure your company stays ahead of your competition through our Google partners relationship as well as our other industry memberships and certifications. Your team will be able to access first-to-market information and receive timely and relevant recommendations based on your company’s unique needs in this ever-changing, fast-paced media via our rigorous monitoring of industry news channels, forums and competitors. Your Paid Search Consultant will have weekly scheduled calls with your team to discuss/evaluate results, past service deliverables for any opportunities for improvement in process or quality, review outstanding deliverables and schedule/lay out future deliverables ensuring seamless forward progress. Understand your business goals and target audience to develop a comprehensive advertising strategy. Determine the types of campaigns to run, such as search, display, video, shopping, or app campaigns, based on your objectives.
Campaign Strategy and Planning: Understand your business goals and target audience to develop a comprehensive advertising strategy. Determine the types of campaigns to run, such as search, display, video, shopping, or app campaigns, based on your objectives.
Continuous Keyword Research and Selection: We will continually identify and incorporate new and relevant keywords that align with your products or services and have a significant search volume. Our agency uses keyword research tools to find relevant terms that your potential customers are searching for.
Continuous Ad Creation and Copywriting: Our Paid Search Consultant will advise you, regarding your ads, while you update them based on the campaigns and ad group key performance indicators (kpi). Depending on the campaign type, you will be responsible to update text ads, image ads, video ads, and/or product listing ads where appropriate (some ads may require proprietary images).
Continuous Ad Creation and Copywriting: Our Paid Search Consultant will update your ads based on the campaign and ad group key performance indicators (KPI) on your behalf. Depending on the campaign type, you might need to provide images, video or product listings (some ads may require your assistance with proprietary images).
Landing Page Optimization: Ensure that the landing pages your ads lead to are optimized for a seamless user experience. The landing pages should match the ad’s intent and provide valuable information to visitors.
Budget Management: Set and manage your advertising budget for each campaign. Monitor spending to ensure you’re not overspending on underperforming keywords or ads.
Bid Management: Adjust bids for keywords and placements based on their performance and value to your business. Bidding strategies should align with your goals, whether it’s maximizing clicks, conversions, or targeting a specific return on ad spend (roas).
Audience Targeting: Utilize audience targeting options, such as demographics, interests, behaviors, and remarketing lists, to focus your ads on specific groups of potential customers.
Continuous Conversion Tracking: Monitoring conversion tracking to measure the effectiveness of your campaigns accurately. Track the actions that matter most to your business, such as purchases, form submissions, or sign-ups.
Performance Monitoring and Optimization: Regularly review campaign performance metrics like click-through rates (ctr), conversion rates, cost per acquisition (cpa), and return on investment (roi). Our agency will incorporate iterative data metrics to optimize your campaigns continuously.
A/B Testing: Conduct A/B tests to compare different ad variations, headlines, and calls-to-action to identify what resonates best with your audience and drives better results.
Negative Keywords: Our agency will utilize negative keywords to prevent your ads from showing for irrelevant or unrelated search queries thus reducing wasted ad spend.
Ad Extensions: Implement ad extensions, such as sitelinks, call extensions, and location extensions, to enhance the visibility and appeal of your ads.
Quality Score Management: Strive to improve your Quality Score, a metric that many platforms use to determine the relevance and quality of your ads, keywords, and landing pages.
Competitive Analysis: Keep an eye on your competitors’ strategies and adjust your campaigns accordingly
Reporting and Communication: Provide regular performance reports to stakeholders or clients and communicate campaign progress and results.

Included

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To learn more about how ROI MARKETING can help your business please contact us today.